Just as huevos rancheros are the cornerstone of any nutritious breakfast, so is online listening for Hispanic strategy. Often ignored by other agencies,what better way to understand the Hispanic market than to listen to what they already say every day about your product online?
We call this ‘OYE!’

The word Oye! means ‘to listen’. We listen to what Spanish dominant Mexicans in Dallas say about your brand. We overhear what bilingual Cubans in Miami say about your organization. We even discover what English speaking Latinos in New Jersey say about your product line.

How do we make the OYE! magic happen?

We use OYE! proprietary social media monitoring technology to listen to English, Spanish, Spanglish and Portuguese conversations found on social media forums, blogs, and the web at large. Pretty clever, no?

Discovering a data gold mine.

Great,you think. More data to add to the pile on your desk, right? Not with us. We help our clients use this data to decide how best to market to the dynamic Hispanic market. Some of our clients find which topics willget the most engagement on their Facebook page. Other clients use it to decide which ads resonate most with online Latinos. Whatever your goal, OYE! is where you begin