Having completed Oye! online listening, we now can parlay it into the overall Hispanic strategy. Key components of strategy often include the following (except ‘g’ which is optional):

a. Review all available content from the client, set goals and decide how best to market to the targeted Hispanic market.

b. Online Advertising strategy developed to deliver inbound leads via ads placed on search engines (i.e. Google and Yahoo) and social media sites (i.e. Facebook and Twitter).

c. Make recommendations for website changes, and or landing pages to support online ads.

d. Earned media strategy to include calendar and topics for press releases, PSAs, media pitches and alerts. Creation of Hispanic media list to distribute information on a timely basis.

e. Provide strategy for using social media marketing (i.e. Hispanic Facebook Page) as a long term awareness tool.

f. Create strategy for working with Latina bloggers promoting awareness of the client.

g. Bike up Phoenix’s South Mountain in 112° heat. Upon reaching the summit, bask in sun’s glory while in semi-conscious state,allowing new marketing ideas to enter the mind.

h. Provide recommendations for monthly execution of tasks to be performed by client’s internal resources as well as our own Nativa team.

i. Additional components to be determined during the Marketing Strategy period .