Nativa offers a service to our clients and partners to make a culturally relevant impact with the Hispanic audience. The Hispanic Center of Excellence offering is Nativa’s signature service that ensures that every communication sent out by our client to the Hispanic market is culturally relevant and clear. We do this by supervising and reviewing all content materials targeting the Hispanic market across all channels whether digital or traditional (websites, radio, TV, print, etc.)

Several of the key benefits of having Nativa serve as your client’s Hispanic Center of Excellence:

  • Ensures a consistent message across all client’s brands or properties
  • Nativa reviews & advises content for all mediums (digital, radio,TV, print) to ensure content is culturally relevant
  • Maintains a consistent tone for all products or sub-entities
  • Provides market research and competitive analysis for the Hispanic consumer prior to campaign launch

Dial joined the Hispanic Community in celebration of Dia de Los Muertos.

Case Study

Henkel Corporation is one of our premier clients that has contracted Nativa to be their Hispanic Center of Excellence. We provide consistent tone and culturally relevant transcreations for many of their brands including Dial Soap, Tone Skincare, and Renuzit air fresheners.  See several examples of our work below:

 

 

 

About Nativa

Nativa is a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativa also provides traditional marketing services through strategic partnerships with specialized agencies.