Introduction In a world where culture and marketing intersect, Nativa stands out as a hub of creativity and innovation. Over the past 10 weeks, I’ve had the incredible opportunity to be a part of this…
In the vast sea of marketing campaigns, how do you make waves? The answer: with sound waves of course! Ok, maybe it isn’t obvious, but; have you considered how sound design in marketing can elevate…
My name is Dylan McKay and I was an intern at the O.Y.E Phoenix office in the summer of 2022. With the pressures of finding a summer internship while the spring semester of my Junior…
Whether late night (or late morning!) everybody enjoys a candy bar. Candy bars can come in so many varieties, they can be crunchy or chewy because everyone has their own preference. In this multicultural analysis…
Is Social Listening a One-Way Street? To help social listening technology companies create better relationships with users, we asked tech professionals and marketers around the country their opinion on the topic. From performing this brief…
Is Social Listening a One-Way Street? To help social listening technology companies create better relationships with users, we asked tech professionals and marketers around the country their opinion on the topic. From performing this brief research…
As a recent graduate from Arizona State University in Marketing, it has been interesting to enter the professional world and see everything I learned in school come to life in my work. I have been…
Due to the COVID-19 quarantine, multicultural influencers have needed to change their strategies to communicate on social media. Here at OYE, we investigated how influencers are managing this quarantine and how they are preparing for a post-coronavirus world….
