Eric Diaz, CFO of OYE!, presented yesterday for the Hispanic Association of Real Estate Professionals (HAREP) on the Hispanic homebuyer in the real estate market. It was a packed house, complete with realtors, mortgage brokers,…
Over the past few years Netflix has grown from originally only streaming movies and TV shows, to creating their own original content since 2013. Hit shows have spurred from this digital channel such as House of Cards and Orange is the…
Over the past month, the race for the presidential election has heated up significantly. Candidates have been battling non-stop in hopes of securing votes, including several candidates with extended efforts from minority demographics. However, how are these candidates performing…
One of the industries that OYE! has spent considerable time measuring in recent years has been financial services, and specifically life insurance. Latino financial services life insurance conversations have consistently shown strong volume, and a tendency for these…
Often we are asked about how the OYE! algorithm works in categorizing Hispanic conversation on social media. We explain in these cases that OYE! is not based on language, and in fact the social media tools uses a proprietary…
The biggest football game of the year is not just a battle between the two teams participating, but a battle between brands trying to catch the eyes of millions of people by showcasing their newest commercials promoting…
OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!…
During Hispanic Heritage Month the topic, Sports was one of the main topic discussed during the month long celebration. We also looked at the week before Hispanic Heritage Month to gather any announcements of anticipated…
