The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.” Case Studies to include The…
A few weeks back we gave a presentation during the webinar, “Best Practices on Measuring Hispanic Social Media Campaigns ” about sentiment analysis and the differences one may find between what is said in English…
Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal processes and strategies that enable…
The NBA proves that hard work on and off the court pays off. After significant research into what resonates with Hispanics, the NBA has found a winning combination. Evidence of their success includes growth of…
17% of the U.S. population is Hispanic, and, by 2013, the purchasing power of this group will exceed $1.3 trillion. At the same time, Hispanics are very active online, including the use of social media…
Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
There are far too many LinkedIn Groups focused on Hispanic Marketing for any one Marketer to possibly engage with regularly. We took a look at 8 of the groups most readily available to a Marketer in…
We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa’s blog articles related to Hispanic social media and web news. The Hispanic PR Blog …
