In the evolving marketing landscape, we’ve gathered insights from professionals to identify key cultural trends shaping the future. From personalization in consumer engagement to real stories fostering brand loyalty, explore these nine perspectives defining marketing…
Navigating the delicate balance between cultural connection and appropriation is a challenge for today’s marketers. We’ve gathered insights from eight professionals, including Digital Marketing Managers and Brand Consultants, to guide brands on this journey. Discover…
In the wake of a potential TikTok ban, we’ve gathered insights from CEOs and Marketing Directors to explore its impact on small businesses. From cutting off cost-effective brand visibility to challenges in growing digital marketing,…
In the quest to authentically incorporate diversity into marketing narratives, we’ve gathered insights from founders and marketing experts across the U.S. From highlighting individual customer stories to employing testimonials for an authentic connection, below we…
The difference between celebrities and influencers and its impact on marketing is becoming more challenging to recognize. It is easy to understand why there is confusion, given that both have major roles in advertising and…
O.Y.E. Business Intelligence celebrates as this small business wins Columbus Business First’s, Minority-Owned Business of the Year! Each year Columbus Business First celebrates the city’s top innovators, entrepreneurs, and startups in central Ohio. We are proud…
We are so excited to present to you our multicultural influencer of the week! This time we meet Asma Sufian or @Glazaam as she is known on Instagram. Our OYE software first ‘met’ Asma while searching for fashion…
We continue with our multicultural influencer feature with local Phoenix, Arizona influencer, @Tonydelarocha. This 33-year-old men’s lifestyle influencer takes great pride in being very authentic to his audience, as well as being one of few…
