Nativa, a long-time vendor to Arizona State University (ASU), was tasked with driving awareness among potential students for the newly launched digital high school, ASU Prep Digital. This high school was strategically vital as a pipeline to full-time university enrollment. Lead generation was the primary ROI measurement point, specifically analyzing the cost per lead across advertising channels like Facebook, Google, and Instagram to optimize the campaign budget.
Nativa focused on daily optimization of ad campaigns based on performance to ensure the best use of advertising dollars. Key components included:
The ASU Prep Digital pipeline grew substantially from the campaign kickoff, gaining over 2,000 leads in a short period. Nativa’s efforts effectively measured ad performance, using tracking pixels and other tactics to lower costs by over 75% for this internationally recognized university.
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