P&G’s Charmin brand sought to understand how Hispanic consumers felt about their product and their “Enjoy the Go” advertising campaign. The goal was to monitor online conversations across social media, websites, and forums to measure Hispanic sentiment toward the Charmin brand. Based on insights and observations gathered during this process, Nativa was tasked with providing recommendations to enhance Charmin’s engagement with the online Hispanic community.
Key components of the approach included:
P&G’s Charmin brand sought to understand how Hispanic consumers felt about their product and their “Enjoy the Go” advertising campaign. The goal was to monitor online conversations across social media, websites, and forums to measure Hispanic sentiment toward the Charmin brand. Based on insights and observations gathered during this process, Nativa was tasked with providing recommendations to enhance Charmin’s engagement with the online Hispanic community.
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
