Community Health Service Inc.

Competitive Market Strategy & Analysis

Overview

Community Health Service Inc. tasked Nativa with understanding different community’s motivators in relation to health care. Nativa’s strategy was shaped by a comprehensive study that gathered survey responses from CHSI patients and community members in Minnesota and North Dakota. This extensive dataset provided valuable insights into potential clinic patients’ perspectives and experiences during the analysis period.

A supplementary study collected responses from CHSI’s community partners, further enriching Nativa’s strategy. These findings deepened the understanding of the relationship between CHSI and its community partners, enabling a more holistic approach.

Approach

Nativa enhanced CHSI’s strategic insights by auditing existing surveys and leveraging data from O.Y.E. Intelligence. This was further complemented by extensive market research, examining healthcare-seeking behaviors in diverse populations to identify barriers, motivators, and priorities.

Targeted surveys were designed to capture the unique healthcare needs of Hispanic, Native American, Asian, White, Black, and Somali communities. This inclusive approach provided CHSI with a detailed and culturally sensitive understanding of healthcare requirements.

Integrating O.Y.E. Intelligence and survey insights helped shape a more inclusive and effective healthcare strategy for CHSI. This initiative reflects Nativa’s commitment to promoting healthcare accessibility and relevance across diverse populations, fostering a tailored and patient-centric approach.

Results

Nativa’s analysis of 122 surveys revealed distinctive healthcare preferences across diverse populations. Some groups preferred only seeking medical attention when necessary, while others engaged in regular check-ups.

Disparities in health insurance preferences were notable: 57% of White Americans had private insurance, while 100% of Hispanics and Native Americans relied on public insurance. This insight allows CHSI to tailor outreach and potentially market initiatives like free annual check-ups.

Nativa’s findings also highlighted opportunities to enhance engagement with clinics, offering valuable considerations for encouraging regular health check-ups and promoting overall well-being. This understanding positions CHSI to implement informed strategies that resonate with the diverse healthcare practices of the communities it serves.

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Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content

Overview

Approach

Results

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