First Merchants Bank is committed to fostering financial wellness and homeownership accessibility within diverse communities. To reinforce this commitment, they required culturally attuned Spanish translations of their home lending and financial wellness materials to serve Hispanic and Latino audiences better.
Nativa’s bilingual team leveraged expertise in financial communications and cultural nuances to craft translations that were both accurate and engaging. Key strategies included:
Strategic Adaptation of Messaging: Instead of a word-for-word translation, we refined messaging to emphasize financial empowerment and accessibility, ensuring clarity and resonance within the Latino community.
Localized Verbiage: We tailored terminology to reflect linguistic preferences, using universally understood Spanish financial terms while maintaining accessibility.
Maintaining Brand Identity: We ensured that First Merchants Bank’s promise of attentiveness and prosperity remained intact across all translations.
The culturally nuanced translation facilitated stronger connections with Spanish-speaking customers. Clear and concise translations made complex financial information more digestible, empowering potential homeowners. By investing in language inclusivity, First Merchants Bank reinforced its commitment to serving all communities, fostering trust and long-term relationships.
Connecting Brands with Hard-to-Reach Audiences Through Data-Driven Insights & Culturally Relevant Content
