In Nativa’s continued partnership with Shwarzkopf’s got2b brand, Nativa was asked to create two different Halloween influencer campaigns featuring got2b’s Metallics collection. The goal of both campaigns was to find influencers who could showcase how vibrant, metallic hair colors could enhance Halloween costumes. Each campaign was built around advertising two retailers of the product: one campaign for CVS and the other for Walgreens, with each campaign having the same budget but a different execution.
