Project Description

CryptoCurrency | Social Listening Research Multicultural Analysis

Project Description

In this multicultural analysis, we bring to you cryptocurrency, which is a unique monetary system that does not have an actual physical form but exists in a blockchain that stores data including transactions and ownership. In this short study, we picked four of the top crypto coins, Bitcoin, Cardano, Ethereum, and Shiba Inu, to share insight on how Black and Hispanic online users discuss these currencies as well as their investments. Download the free multicultural analysis of cryptocurrency to find out more.

Methodology

This analysis was extrapolated from a data set of 117,655 conversations on Twitter, of which 10,431 were from verified U.S. Hispanics and 6,297 were from verified Black Americans. All data was gathered from 12/01/2021 – 12/31/2021.

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